“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them” — Steve Jobs
Our Mission
We believe your saltwater reef aquarium should be an experience and a joy — not a chore. We appreciate products that elicit a smile when you first hold them, and address aquarists’ needs — often in ways you never envisioned. We combine innovation with our first-hand understanding of reefkeeping passion to bring you useful products that strive to surprise and delight. And, we will be there for you through your entire journey, standing behind our products, always.
AvidAqua LLC was created in 2024 when Terence Fugazzi and Ryan Snodgrass, both avid reefkeepers and veterans in the industry, joined forces to create new, creative, and satisfying products that align with that mission.